Brand Activation Manager Job Vacancy in Abeokuta, Nigeria – Beverage Manufacturing

Job Description

Position:Brand Activation Manager

Company:Heineken Nigeria

Location:Abeokuta, Nigeria

Experience:5-7 years

Education:Bachelor’s degree in Marketing, Business Administration or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:₦3,500,000 – ₦5,000,000 per annum

Vacancies:1

Company Overview

Heineken Nigeria, a subsidiary of the global brewing leader Heineken N.V., has been crafting premium beers for the Nigerian market since 1973. With a strong commitment to quality, sustainability, and community engagement, Heineken Nigeria operates state‑of‑the‑art breweries in Lagos and Kaduna, and its portfolio includes celebrated brands such as Heineken, Star, and Amstel. The company is recognized for its innovative marketing approaches, robust distribution network, and dedication to responsible consumption. As part of its growth strategy, Heineken Nigeria continuously seeks top talent to drive brand relevance and consumer connection across Nigeria. This role offers a unique opportunity to shape brand experiences in a dynamic market while contributing to the company’s vision of “Brewing a Better World.” Heineken Nigeria is also a leading employer for Nigeria Jobs, providing Career Opportunities in Nigeria that attract talent nationwide.

Job Overview

The Brand Activation Manager will lead the planning, execution, and measurement of integrated brand activation campaigns that bring Heineken’s brands to life for Nigerian consumers. Reporting to the Head of Marketing, the manager will collaborate with cross‑functional teams, external agencies, and retail partners to deliver experiential events, digital activations, and on‑ground promotions that drive brand awareness, trial, and loyalty. This position is central to Heineken’s ambition to deepen consumer engagement and increase market share in the competitive beverage sector. This role exemplifies Jobs in Nigeria that combine creativity with strategic impact. For more information about Heineken’s career opportunities, visit the official job portal.

Key Responsibilities

• Develop and implement 12‑month activation calendars aligned with brand strategy, sales targets, and seasonal opportunities.
• Conceptualize and execute experiential events, festivals, and pop‑up activations that resonate with target demographics.
• Manage agency relationships, negotiate contracts, and ensure creative deliverables meet brand guidelines and budget constraints.
• Coordinate with Trade Marketing, Sales, and Distribution teams to ensure seamless on‑site execution and product availability.
• Leverage digital platforms, social media, and influencer partnerships to amplify activation reach and engagement.
• Track, analyze, and report on activation performance metrics, providing actionable insights for continuous improvement.
• Maintain compliance with local regulations, health and safety standards, and Heineken’s responsible marketing policies.
• Mentor junior activation staff and foster a collaborative, innovative team culture.

Required Skills

• Strong strategic thinking with the ability to translate brand objectives into compelling activation concepts.
• Excellent project management skills, including budgeting, timeline management, and stakeholder coordination.
• Proficiency in digital marketing tools, social media platforms, and data analytics.
• Creative storytelling ability and a keen eye for visual design.
• Exceptional communication and negotiation skills.
• Ability to work in a fast‑paced environment and adapt to changing market dynamics.
• Fluency in English; knowledge of local languages is a plus.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. A Master’s degree or professional certifications (e.g., CIM, Google Analytics) are advantageous.

Experience

Minimum of 5 years of experience in brand activation, experiential marketing, or event management within the FMCG or beverage industry. Proven track record of delivering successful large‑scale campaigns that drive measurable business results.

Salary

The competitive compensation package ranges from ₦3,500,000 to ₦5,000,000 per annum, commensurate with experience and performance. Additional performance‑based bonuses and incentives are available.

Benefits

• Health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for professional development and career progression.
• Discounts on Heineken products and partner brands.

Training

• Comprehensive onboarding program covering brand heritage, compliance, and activation processes.
• Access to internal learning platforms and external marketing certifications.
• Mentorship from senior marketing leaders.
• Regular workshops on digital trends, data analytics, and consumer insights.

Working Environment

Heineken Nigeria offers a collaborative, inclusive, and innovative workplace where creativity is encouraged and results are celebrated. The office is located in the vibrant city of Abeokuta, providing easy access to major transport routes and a supportive community. Employees benefit from a flexible work arrangement, modern facilities, and a culture that values diversity and sustainability. This environment supports Employment in Nigeria and contributes to the broader goal of Hiring in Nigeria.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online application portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by a case‑study assessment.

Equal Opportunity Statement

Heineken Nigeria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. We encourage qualified candidates from all backgrounds to apply.