Brand Activation Manager Job Vacancy in Calabar, Nigeria – Beverage – Brewing

Job Description

Position: Brand Activation Manager

Company: Heineken Nigeria

Location: Calabar, Nigeria

Experience: 5-7 years

Education: Bachelor’s degree in Marketing, Business Administration or related field

Employment Type: Full-time

Industry: Beverage – Brewing

Department: Marketing

Salary: NGN 2,500,000 – NGN 3,500,000 per annum

Vacancies:1

Company Overview

Heineken Nigeria is a leading brewer in the West African market, renowned for its iconic lager and a portfolio of premium beverages that cater to diverse consumer tastes. With a heritage spanning over a century, Heineken Nigeria combines global expertise with local insight, delivering quality products while championing responsible consumption and sustainability. The company operates state‑of‑the‑art brewing facilities, a robust distribution network, and a vibrant corporate culture that encourages innovation, collaboration, and career growth. As part of its commitment to the Nigerian economy, Heineken invests heavily in community development, talent acquisition, and continuous improvement, making it an attractive employer for ambitious professionals seeking dynamic career opportunities in Nigeria.

Job Overview

The Brand Activation Manager will lead the creation and execution of integrated marketing campaigns that bring Heineken’s brands to life across Calabar and the surrounding South‑South region. This role is pivotal in translating strategic brand objectives into memorable consumer experiences, leveraging events, digital platforms, point‑of‑sale activations, and partnerships. Reporting to the Regional Marketing Director, the manager will collaborate with cross‑functional teams, agencies, and external vendors to ensure consistent brand messaging and measurable impact. For more information about Heineken Nigeria and its career pathways, visit https://nigeriajobsearch.com/. This position offers a unique platform to influence market share, drive brand loyalty, and contribute to the vibrant Nigerian beverage landscape.

Key Responsibilities

• Develop and implement comprehensive brand activation plans that align with national brand strategy and local market dynamics.
• Manage end‑to‑end execution of events, festivals, sponsorships, and experiential marketing initiatives.
• Coordinate with the digital team to integrate social media, influencer collaborations, and online activations.
• Monitor activation performance metrics, analyze ROI, and produce actionable insights for continuous improvement.
• Oversee budgeting, vendor selection, contract negotiations, and on‑site logistics to ensure cost‑effective delivery.
• Collaborate with sales and trade teams to ensure activation activities support distribution and retail objectives.
• Maintain brand compliance across all touchpoints, ensuring visual and messaging consistency.
• Lead a small activation team, providing mentorship, performance feedback, and professional development opportunities.

Required Skills

• Strong project management and organizational abilities with a track record of delivering large‑scale events.
• Creative thinking and ability to translate concepts into engaging consumer experiences.
• Excellent communication and stakeholder management skills.
• Proficiency in data analysis tools and ability to interpret activation metrics.
• Negotiation skills and experience managing external agencies and vendors.
• Deep understanding of the Nigerian beverage market and consumer behavior.
• Fluency in English; knowledge of local languages is an advantage.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, event planning, or digital marketing are considered a plus.

Experience

Candidates should possess 5‑7 years of progressive experience in brand activation, experiential marketing, or event management, preferably within the FMCG or beverage sector. Experience working in the South‑South region of Nigeria or similar emerging markets will be highly valued.

Salary

The role offers a competitive salary range of NGN 2,500,000 to NGN 3,500,000 per annum, commensurate with experience and qualifications. Performance‑based bonuses and incentive schemes are also part of the total compensation package.

Benefits

• Health insurance covering medical, dental, and vision.
• Retirement savings plan with company matching.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Opportunities for international exposure through Heineken’s global network.

Training

• Comprehensive onboarding program covering brand heritage, compliance, and operational processes.
• Access to Heineken Academy for continuous learning in marketing, leadership, and digital skills.
• Mentorship from senior marketing leaders and cross‑functional experts.

Working Environment

Heineken Nigeria fosters an inclusive, collaborative, and high‑energy workplace where creativity is encouraged and achievements are celebrated. The Calabar office offers modern facilities, flexible working arrangements, and a culture that values work‑life balance while driving business excellence.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal on the Heineken Careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial interview followed by assessment centre activities.

Equal Opportunity Statement

Heineken Nigeria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, age, disability, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.