Strategic Marketing Analyst Job Vacancy in Jos, Nigeria – Telecommunications – Mobile Services

Job Description

Position:Strategic Marketing Analyst

Company:Globacom Plc

Location:Jos, Nigeria

Experience:5-7 years

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Telecommunications – Mobile Services

Department:Marketing

Salary:₦3,500,000 – ₦5,000,000 per annum

Vacancies:1

Company Overview

Globacom Plc, operating under the brand name Glo, is one of Nigeria’s leading telecommunications providers, delivering mobile voice, data, and broadband services to millions of customers across the country and the wider West African region. Established in 2003, Globacom has consistently invested in network expansion, innovative digital solutions, and customer‑centric products, positioning itself as a key driver of digital transformation in Nigeria. With a strong commitment to corporate social responsibility, the company supports community development, education, and technology empowerment initiatives. As a dynamic and forward‑looking organization, Globacom offers a vibrant work environment that encourages creativity, collaboration, and continuous learning, making it an attractive destination for professionals seeking career growth in the telecommunications sector. This strategic role will contribute directly to Globacom’s mission of delivering superior mobile experiences while supporting Nigeria Jobs and broader Career Opportunities in Nigeria.

Job Overview

The Strategic Marketing Analyst will play a pivotal role in shaping Globacom’s market positioning, product launch strategies, and customer acquisition initiatives within the mobile services segment. Reporting to the Head of Marketing, the incumbent will conduct deep market research, analyze competitive dynamics, and develop data‑driven insights that inform strategic decisions. The role involves close collaboration with product development, sales, and digital teams to ensure alignment of marketing tactics with business objectives. This is a unique opportunity to influence the growth trajectory of a leading telecom operator and to be part of a high‑impact team that drives Innovation in Nigeria Jobs and the broader telecom landscape. For more information about Globacom’s vision and values, visit our career portal.

Key Responsibilities

• Design and execute comprehensive market analysis to identify emerging trends, customer preferences, and competitive threats.
• Develop strategic marketing plans for new product launches, pricing models, and promotional campaigns.
• Collaborate with the data analytics team to build predictive models that forecast subscriber growth and churn.
• Prepare detailed business cases and ROI assessments for marketing initiatives.
• Monitor and report on key performance indicators (KPIs) such as market share, brand awareness, and campaign effectiveness.
• Support the creation of compelling marketing collateral, presentations, and digital content.
• Liaise with cross‑functional teams to ensure seamless execution of integrated marketing programs.
• Provide actionable recommendations to senior leadership based on quantitative and qualitative insights.

Required Skills

• Strong analytical mindset with proficiency in statistical tools (e.g., SPSS, R, Python) and data visualization platforms (e.g., Power BI, Tableau).
• Excellent written and verbal communication skills, capable of translating complex data into clear business narratives.
• Deep understanding of the Nigerian telecommunications market, consumer behavior, and regulatory environment.
• Strategic thinking with the ability to develop long‑term marketing roadmaps.
• Project management expertise, including the ability to manage multiple initiatives simultaneously.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
• Collaborative team player with strong stakeholder management abilities.

Education

A Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related discipline is required. A Master’s degree or professional certifications (e.g., CIM, Google Analytics) are considered an advantage.

Experience

Applicants must have a minimum of five to seven years of relevant experience in strategic marketing, market research, or product management within the telecommunications or technology sector. Experience with mobile service products, digital marketing, and data‑driven decision making is essential.

Salary

The compensation package ranges from ₦3,500,000 to ₦5,000,000 annually, commensurate with experience and qualifications. The package includes performance‑based bonuses, health insurance, and a pension scheme.

Benefits

• Competitive health and life insurance coverage.
• Annual performance bonus tied to individual and company targets.
• Retirement savings plan (Pension).
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.

Training

• Continuous professional development through workshops, certifications, and industry conferences.
• Access to internal learning platforms covering analytics, digital marketing, and leadership.
• Mentorship program pairing analysts with senior marketing leaders.

Working Environment

Globacom offers a modern office environment in Jos equipped with collaborative workspaces, high‑speed internet, and state‑of‑the‑art meeting rooms. The culture emphasizes innovation, inclusivity, and a results‑oriented mindset, fostering a supportive atmosphere where employees can thrive and contribute to Nigeria’s digital future.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining their relevant experience through the online application portal on the Globacom careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for interviews.

Equal Opportunity Statement

Globacom Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, or disability. We encourage qualified individuals of all backgrounds to apply for this position, supporting the broader goal of Employment in Nigeria and inclusive hiring practices.