Brand Strategy Analyst Job Vacancy in Benin City, Nigeria – Beverage Manufacturing

Marketing
Benin City
November 1, 2026
Full Time
Apply Now

Job Description

Position:Brand Strategy Analyst

Company:Guinness Nigeria Plc

Location:Benin City, Nigeria

Experience:3-5 years

Education:Bachelor’s degree in Marketing, Business Administration, or related field

Employment Type:Full-time

Industry:Beverage Manufacturing

Department:Marketing

Salary:₦2,500,000 – ₦3,500,000 per annum

Vacancies:1

Company Overview

Guinness Nigeria Plc, a subsidiary of the global Diageo group, has been a cornerstone of Nigeria’s beverage industry for over six decades. Operating state‑of‑the‑art breweries in Benin City, Lagos, and other strategic locations, the company produces iconic brands that are celebrated across the nation. With a commitment to quality, sustainability, and community development, Guinness Nigeria continues to drive innovation in product formulation, packaging, and market expansion. As a leading employer, the company offers dynamic career pathways and invests heavily in employee growth, making it a top choice for professionals seeking rewarding Nigeria Jobs and long‑term career development.

Job Overview

The Brand Strategy Analyst will play a pivotal role in shaping the market perception of Guinness Nigeria’s portfolio. Reporting to the Brand Manager, the analyst will conduct deep market research, analyze consumer insights, and develop data‑driven strategies that enhance brand equity and drive sales growth. This position is central to the company’s ambition to capture emerging market segments and reinforce its leadership in the beverage sector. Candidates will collaborate with cross‑functional teams, including sales, product development, and digital marketing, to ensure cohesive brand messaging across all touchpoints. For more information about the company and its culture, visit Nigeria Job Search. This role represents a unique Career Opportunities in Nigeria for ambitious marketers.

Key Responsibilities

  • Conduct comprehensive market and competitor analyses to identify growth opportunities.
  • Develop and present strategic brand plans that align with corporate objectives.
  • Translate consumer insights into actionable recommendations for product positioning and communication.
  • Monitor brand performance metrics and generate regular performance reports.
  • Collaborate with the creative team to ensure brand consistency across advertising, packaging, and digital media.
  • Support the launch of new products and promotional campaigns through strategic input.
  • Maintain a brand knowledge repository and ensure all stakeholders are updated on brand guidelines.
  • Assist in budgeting and forecasting for brand‑related activities.

Required Skills

  • Strong analytical abilities with proficiency in data visualization tools (e.g., Power BI, Tableau).
  • Excellent written and verbal communication skills.
  • Deep understanding of the Nigerian consumer market, especially within the beverage sector.
  • Ability to work collaboratively in cross‑functional environments.
  • Creative thinking coupled with a data‑driven mindset.
  • Project management experience with a track record of meeting deadlines.
  • Proficiency in Microsoft Office Suite, especially Excel.
  • Fluency in English; knowledge of local languages is a plus.

Education

A minimum of a Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline is required. Advanced certifications in brand management or market research are advantageous.

Experience

Applicants should possess 3 to 5 years of relevant experience in brand strategy, market research, or consumer insights, preferably within the FMCG or beverage industry.

Salary

The compensation package ranges from ₦2,500,000 to ₦3,500,000 annually, commensurate with experience and qualifications, and includes performance‑based incentives.

Benefits

  • Comprehensive health insurance covering medical, dental, and vision.
  • Retirement savings plan with company matching.
  • Annual performance bonus.
  • Paid parental and sick leave.
  • Employee assistance program and wellness initiatives.
  • Opportunities for international exposure through Diageo’s global network.

Training

  • Onboarding program covering brand fundamentals and company culture.
  • Continuous professional development workshops on analytics and digital marketing.
  • Access to Diageo’s online learning platform for certifications.
  • Mentorship pairing with senior brand leaders.
  • Quarterly industry conferences and seminars.

Working Environment

Guinness Nigeria offers a collaborative, inclusive, and fast‑paced environment where innovation is encouraged. Employees benefit from modern office facilities in Benin City, flexible working arrangements, and a culture that celebrates diversity and teamwork. The company’s commitment to sustainability and community engagement creates a purpose‑driven workplace that aligns with the values of today’s professionals seeking meaningful Employment in Nigeria.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their suitability for the role through the online portal on the company’s careers page. Applications will be reviewed on a rolling basis, and shortlisted candidates will be contacted for an initial virtual interview followed by an in‑person assessment at the Benin City office.

Equal Opportunity Statement

Guinness Nigeria Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, irrespective of gender, race, religion, or disability. Our hiring practices reflect our dedication to fairness and the principle of Hiring in Nigeria based on merit.

Related Jobs