Brand Activation Manager Job Vacancy in Ikeja, Nigeria – Beverage Production
Job Description
Position:Brand Activation Manager
Company:Guinness Nigeria Plc
Location:Ikeja, Nigeria
Experience:5+ years in brand management, FMCG, or related fields
Education:Bachelor’s degree in Marketing, Business Administration or related field
Employment Type:Full-time
Industry:Beverage Production
Department:Marketing
Salary:₦2,500,000 – ₦4,000,000 per annum
Vacancies:1
Company Overview
Guinness Nigeria Plc, a subsidiary of Diageo, is a leading brewer and beverage company with a heritage spanning over a century. Operating from its state‑of‑the‑art facilities in Lagos and across Nigeria, Guinness Nigeria produces iconic brands such as Guinness Stout, Harp Lager, and a portfolio of non‑alcoholic beverages. The company is committed to sustainable production, community development, and fostering a culture of innovation. As a major employer, Guinness Nigeria offers career pathways that contribute to the growth of Nigeria’s beverage sector and supports the broader economic landscape. This reputation makes it a top destination for professionals seeking dynamic roles in a globally recognized brand while staying rooted in local impact. The organization continuously invests in talent development, digital transformation, and responsible marketing, aligning with the aspirations of Nigeria Jobs seekers looking for meaningful employment.
Job Overview
The Brand Activation Manager will spearhead the creation and execution of immersive brand experiences that resonate with Nigerian consumers. This role involves designing activation strategies, collaborating with cross‑functional teams, and leveraging data‑driven insights to enhance brand visibility and loyalty. The manager will work closely with sales, product development, and creative agencies to ensure that every activation aligns with brand guidelines and business objectives. By delivering compelling on‑ground and digital experiences, the manager will drive market share growth and strengthen the emotional connection between consumers and Guinness Nigeria’s portfolio.
Key Responsibilities
- Develop and implement integrated brand activation plans that support product launches, seasonal campaigns, and market expansion initiatives.
- Coordinate with agency partners, event vendors, and internal stakeholders to execute activations across retail, hospitality, and experiential venues.
- Analyze consumer insights, market trends, and activation performance metrics to refine strategies and maximize ROI.
- Manage activation budgets, negotiate contracts, and ensure compliance with regulatory and brand standards.
- Lead a cross‑functional activation team, providing mentorship, clear direction, and performance feedback.
- Collaborate with digital marketing teams to amplify activation impact through social media, influencer partnerships, and content creation.
- Prepare post‑activation reports, presenting findings and recommendations to senior leadership.
Required Skills
- Strong strategic thinking with the ability to translate brand objectives into actionable activation plans.
- Excellent project management skills, including timeline development, resource allocation, and risk mitigation.
- Proficiency in data analysis tools and ability to interpret consumer insights.
- Exceptional communication and negotiation skills for managing external partners.
- Creative mindset with a keen eye for detail and brand consistency.
- Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.
Education
A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in brand management, event planning, or digital marketing are advantageous and demonstrate a commitment to professional growth.
Experience
The ideal candidate will have at least five years of experience in brand activation, experiential marketing, or FMCG brand management. Proven success in leading large‑scale consumer events, product launches, and integrated campaigns within the Nigerian market is essential. Experience working with multinational beverage brands or similar consumer‑focused industries will be highly valued.
Salary
The compensation package ranges from ₦2,500,000 to ₦4,000,000 per annum, commensurate with experience and qualifications. The package includes performance‑based incentives, health benefits, and a retirement savings plan.
Benefits
- Comprehensive health insurance covering medical, dental, and vision.
- Annual performance bonus tied to activation ROI and brand growth.
- Retirement savings scheme (Pension).
- Paid parental and annual leave.
- Employee assistance program and wellness initiatives.
Training
- Access to Diageo’s global learning platforms for continuous skill development.
- On‑the‑job mentorship from senior brand leaders.
- Opportunities to attend industry conferences and brand activation workshops across Africa.
Working Environment
Guinness Nigeria offers a collaborative, inclusive, and innovative workplace where creativity is encouraged. Employees benefit from modern office spaces in Ikeja, flexible working arrangements, and a culture that celebrates diversity and teamwork. The company’s commitment to sustainability and community engagement creates a purpose‑driven environment that aligns with the aspirations of professionals seeking meaningful careers.
Application Process
Interested candidates should submit their updated CV and a cover letter outlining relevant experience through the online portal. Applications will be reviewed by the Talent Acquisition team, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. For further details, visit the company’s career page or contact the recruitment portal.
https://southsudanjobsearch.com/job-vacancy-south-sudan/
Equal Opportunity Statement
Guinness Nigeria Plc is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, ethnicity, disability, religion, or sexual orientation. All qualified applicants will receive consideration for employment without discrimination.
