Digital Marketing Manager Job Vacancy in Aba, Nigeria – Marketing & Advertising

Job Description

Position: Digital Marketing Manager

Company: Procter & Gamble Nigeria

Location: Aba, Nigeria

Experience: 5-7 years

Education: Bachelor’s degree in Marketing, Business Administration, Communications or related field

Employment Type: Full-time

Industry: Marketing & Advertising

Department: Marketing

Salary: NGN 2,500,000 – NGN 3,500,000 per annum

Vacancies:1

Company Overview

Procter & Gamble Nigeria, a subsidiary of the global consumer goods leader, has been shaping the Nigerian market for decades with iconic brands that touch the lives of millions. With a strong commitment to innovation, sustainability, and community development, P&G Nigeria continues to set benchmarks in product excellence and corporate responsibility. As part of its growth strategy, the company is expanding its digital footprint to engage consumers more effectively across the country. This expansion creates exciting career opportunities for professionals who are passionate about leveraging data-driven insights to craft compelling brand narratives. Join a dynamic team that values creativity, collaboration, and continuous learning, and become a catalyst for brand success in one of Africa’s most vibrant economies. This role contributes directly to Nigeria Jobs and supports the broader mission of creating meaningful employment in Nigeria.

Job Overview

The Digital Marketing Manager will lead the development and execution of integrated digital campaigns that drive brand awareness, consumer engagement, and sales growth for P&G’s portfolio of products in the Nigerian market. Reporting to the Head of Marketing, you will collaborate with cross‑functional teams, including brand managers, creative agencies, and analytics specialists, to ensure that every digital touchpoint aligns with the brand’s strategic objectives. Your expertise will shape the way consumers interact with our brands online, from social media storytelling to performance marketing and e‑commerce activation. This position offers a unique platform to influence the digital transformation of a leading FMCG company while contributing to the broader landscape of Jobs in Nigeria.

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Key Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with brand goals and market trends.
• Manage end‑to‑end execution of paid media campaigns across platforms such as Google Ads, Facebook, Instagram, and emerging channels.
• Collaborate with creative teams to produce engaging content, including video, graphics, and copy, optimized for each digital platform.
• Analyze campaign performance using analytics tools, generate insights, and optimize spend to maximize ROI.
• Lead SEO and SEM initiatives to improve organic visibility and drive traffic to brand websites and e‑commerce portals.
• Oversee social media community management, ensuring timely and brand‑consistent interactions with consumers.
• Coordinate with e‑commerce partners to enhance product listings, promotions, and conversion funnels.
• Maintain a digital marketing calendar, ensuring timely delivery of all assets and milestones.
• Stay abreast of emerging digital trends, technologies, and best practices to keep P&G at the forefront of innovation.

Required Skills

• Proven expertise in digital advertising platforms (Google Ads, Meta Business Suite, TikTok for Business).
• Strong analytical mindset with proficiency in Google Analytics, Data Studio, and Excel.
• Excellent communication and storytelling abilities, both written and visual.
• Experience managing budgets of at least NGN 5 million and delivering measurable results.
• Ability to work collaboratively in a fast‑paced, cross‑functional environment.
• Knowledge of FMCG market dynamics in Nigeria and consumer behavior patterns.
• Creative problem‑solving skills and a data‑driven decision‑making approach.

Education

A Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline is required. Advanced certifications in Digital Marketing, such as Google Ads Certification, Meta Blueprint, or similar, are highly desirable.

Experience

Applicants should have 5‑7 years of hands‑on experience managing digital marketing campaigns for consumer brands, with a proven track record of driving growth in the Nigerian market or comparable emerging economies.

Salary

The compensation package ranges from NGN 2,500,000 to NGN 3,500,000 per annum, commensurate with experience and performance. The package includes performance‑based bonuses, health insurance, and retirement benefits.

Benefits

• Competitive health and dental insurance coverage.
• Retirement savings plan with company matching.
• Annual performance bonus tied to individual and company targets.
• Generous paid time off and parental leave policies.
• Employee assistance program and wellness initiatives.

Training

• Access to P&G’s global learning platform for continuous skill development.
• Certification sponsorship for advanced digital marketing courses.
• Mentorship programs with senior leaders across the organization.

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Working Environment

P&G Nigeria offers a collaborative, inclusive, and innovative workplace where diverse perspectives are celebrated. Our modern office in Aba provides state‑of‑the‑art facilities, flexible working arrangements, and a culture that encourages creativity and accountability. Employees are empowered to take ownership of projects and contribute to the company’s mission of improving lives through superior products.

Application Process

Interested candidates should submit their updated resume and a cover letter outlining their digital marketing achievements via the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. For more information on the application steps, visit our career page.

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Equal Opportunity Statement

Procter & Gamble Nigeria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.