Program Marketing Coordinator at OAF (One Acre Fund) – Nigeria

Job Overview

Are you passionate about marketing, agriculture, farmer engagement, and rural development jobs in Nigeria? OAF (One Acre Fund) is hiring a Program Marketing Coordinator in Minna, Nigeria, to strengthen farmer participation, improve program adoption, and support strategic marketing campaigns across multiple agricultural programs.

This is an exciting opportunity for candidates seeking marketing coordinator jobs in Nigeria, NGO jobs, agribusiness jobs, agriculture marketing careers, rural development jobs, communication jobs, stakeholder management roles, campaign management jobs, and project coordination opportunities.

Founded in 2006, OAF (One Acre Fund) supports over 5.5 million smallholder farmers across Africa by providing high-quality farm inputs, seedlings, agricultural credit, agronomic training, and market access opportunities. The organisation is committed to increasing farmer income and resilience while creating long-term sustainable agricultural growth.

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Job Title

Program Marketing Coordinator

Company

One Acre Fund (OAF)

Job Location

Minna, Nigeria

Employment Type

Full-Time

Industry

• Agriculture & Agribusiness
• NGO & Development Sector
• Marketing & Communications
• Rural Development

Job Purpose

The Program Marketing Coordinator will work closely with program unit leads to develop and execute farmer-focused marketing campaigns that increase adoption, participation, and retention across programs including Sales, Credit, Trees, and Market Access.

You will help align marketing communication strategies, improve farmer engagement, support field teams, and analyse campaign performance to maximise impact in farming communities.

Candidates interested in marketing jobs in Nigeria, agriculture sector jobs, campaign management roles, communication specialist jobs, business development careers, and NGO marketing positions will find this role highly rewarding.

Key Job Responsibilities

1. Strategic Marketing Alignment

• Collaborate with Sales and Credit teams to create campaigns that drive farmer enrollment and strengthen repayment behaviours.
• Partner with the Trees Program team to encourage the adoption of agroforestry and high-value trees.
• Support Market Access teams in promoting produce aggregation and farmer participation in sourcing activities.
• Harmonise messaging across multiple operational units to ensure farmers receive clear and consistent information.
• Design behaviour change communication (BCC) strategies to influence positive farming and repayment behaviours.

2. Marketing Campaign Development

• Coordinate with communication teams to create:
  • Flyers
  • Posters
  • Training materials
  • Radio campaign scripts
  • Community engagement tools
• Manage seasonal campaign schedules and ensure timely material distribution.
• Ensure all content is culturally relevant and localised for Nigerian farming communities.
• Support brand awareness and farmer outreach initiatives.

Professionals looking for communications jobs in Nigeria, digital marketing jobs, campaign coordinator jobs, and NGO communications roles are encouraged to apply.

3. Field Marketing & Community Engagement

• Equip field teams with:
  • Marketing scripts
  • Frequently Asked Questions (FAQs)
  • Community meeting visual aids
• Coordinate:
  • Roadshows
  • Farm demonstrations
  • Product awareness campaigns
  • Town hall meetings
• Train field supervisors and staff to effectively communicate marketing messages to farmers.

If you are exploring field marketing jobs in Nigeria, agricultural outreach jobs, training and facilitation roles, or farmer engagement careers, this position offers strong growth potential.

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4. Market Research & Performance Analysis

• Conduct farmer-focused market research to understand:
  • Farmer preferences
  • Adoption barriers
  • Customer satisfaction levels
• Track campaign effectiveness and participation metrics.
• Analyse marketing performance data and present actionable recommendations.
• Generate reports on conversion, awareness, and engagement levels.
• Support decision-making through marketing analytics and reporting.

5. Team Support & Capacity Building

• Serve as the marketing reporting focal point for program teams.
• Train staff on marketing tools, strategies, and quality implementation.
• Strengthen team capacity through coaching and technical support.
• Provide recommendations for campaign improvement and corrective interventions.

Required Education

Applicants must possess:

• Bachelor’s Degree in Marketing or related field

Relevant qualifications in:

• Business Administration
• Communication Studies
• Public Relations
• Agricultural Economics
• Development Studies

may also be considered.

Experience Requirements

Applicants should have:

• Minimum 2+ years of marketing experience
• Experience in:
  • Marketing campaign execution
  • Behaviour Change Communication (BCC)
  • Stakeholder management
  • Market research and analysis
  • Community mobilisation
  • Data reporting and presentation

Experience in the agriculture, nonprofit, NGO, or development sector will be an added advantage.

Required Skills & Competencies

Successful candidates should demonstrate:

• Strong project management skills
• Stakeholder engagement abilities
• Marketing strategy development
• Excellent communication skills
• Training and facilitation expertise
• Strong organisational abilities
• Leadership and team coordination
• Data analysis using Google Sheets or Microsoft Excel
• Basic graphic design capabilities
• Campaign analytics and reporting experience
• Presentation skills using Google Slides or PowerPoint

Preferred Additional Skills

• Hausa language proficiency
• Rural marketing experience
• Agricultural extension knowledge
• Farmer engagement expertise

Salary Information

Salary: Not Specified

Compensation will likely be competitive and aligned with nonprofit sector standards in Nigeria, based on qualifications, experience, and internal compensation structures.

Employee Benefits

Selected candidates may receive:

• Health insurance coverage
• Paid time off
• Professional development support
• Career mentorship programs
• Learning and leadership development opportunities
• Performance feedback and career progression reviews every six months

Training & Career Growth

OAF strongly promotes employee growth through:

• Weekly manager check-ins
• Mentorship opportunities
• Professional development training
• Continuous performance feedback
• Career planning discussions
• Long-term organisational career advancement

Professionals interested in career growth jobs in Nigeria, NGO leadership development programs, agriculture careers, and marketing management pathways will benefit greatly from this role.

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Eligibility Criteria

This role is strictly open to Nigerian citizens or permanent residents of Nigeria.

Application Deadline

30 April 2026

Applications are reviewed on a rolling basis, meaning recruitment may close earlier once a suitable candidate is identified.

Important Recruitment Notice

OAF (One Acre Fund) never requests payment from applicants at any stage of the recruitment process.

Candidates should remain cautious of recruitment scams and fraudulent interview requests.

Equal Opportunity Employer

OAF is committed to diversity, equity, inclusion, and anti-racism practices. Applications are welcomed regardless of race, gender, disability, religion, age, sexual orientation, marital status, or background.

How to Apply

Interested and qualified candidates should submit their applications through the official OAF recruitment platform before the application deadline. Early application is strongly encouraged due to rolling recruitment.