Customer Relationship Management (CRM) Analyst Job Vacancy in Benin City, Nigeria – Banking & Financial Services

Job Description

Position: Customer Relationship Management (CRM) Analyst

Company: First Bank of Nigeria

Location: Benin City, Nigeria

Experience: 3-5 years

Education: Bachelor’s degree in Business, Finance, Economics or related field

Employment Type: Full-time

Industry: Banking & Financial Services

Department: Retail Banking – Customer Relations

Salary: ₦2,500,000 – ₦4,000,000 per annum

Vacancies:1

Company Overview

First Bank of Nigeria, founded in 1894, is one of the oldest and most respected financial institutions in Africa. With a robust network of over 700 branches across the country, the bank delivers a comprehensive suite of banking services to individuals, SMEs, and large corporations. Its commitment to innovation, financial inclusion, and community development has positioned it as a leader in the Nigerian banking sector. As a major employer, First Bank continuously creates Nigeria Jobs that drive economic growth and empower local talent.

The bank’s digital transformation agenda focuses on delivering seamless, secure, and customer‑centric experiences through advanced analytics, mobile platforms, and data‑driven decision making. By leveraging cutting‑edge technology, First Bank aims to enhance service delivery, reduce operational costs, and stay ahead in a highly competitive market. This strategic direction opens a wealth of Career Opportunities in Nigeria for professionals eager to shape the future of banking.

First Bank’s culture is built on integrity, professionalism, and a people‑first philosophy. Employees are encouraged to innovate, collaborate, and uphold the highest ethical standards. The organization invests heavily in talent development, offering continuous learning programs, mentorship, and clear career pathways. As part of its commitment to Employment in Nigeria, the bank strives to attract and retain top talent from diverse backgrounds.

Job Overview

The Customer Relationship Management (CRM) Analyst will play a pivotal role in strengthening the bank’s relationship with its retail customers. Reporting to the Head of Customer Relations, the analyst will analyze customer data, identify trends, and develop actionable insights that enhance product offerings, improve service quality, and increase customer satisfaction. This role is central to the bank’s Hiring in Nigeria initiative, ensuring that data‑driven strategies support sustainable growth.

Key responsibilities include managing the CRM platform, segmenting the customer base, designing targeted campaigns, and measuring the effectiveness of outreach initiatives. The analyst will collaborate closely with marketing, product development, and IT teams to align strategies with business objectives. By translating complex data into clear recommendations, the CRM Analyst will help the bank deliver personalized experiences that drive loyalty and revenue.

In addition to analytical duties, the role involves monitoring regulatory compliance related to customer data, ensuring that all activities adhere to the Central Bank of Nigeria’s guidelines and data protection laws. The successful candidate will be a proactive problem‑solver with a strong analytical mindset, capable of thriving in a fast‑paced, results‑oriented environment.

Key Responsibilities

• Maintain and optimize the CRM system to ensure data accuracy and accessibility.
• Analyze customer behavior, transaction patterns, and feedback to generate actionable insights.
• Develop and execute segmentation strategies for targeted marketing campaigns.
• Collaborate with marketing and product teams to design personalized offers and communications.
• Track and report on campaign performance, ROI, and key performance indicators.
• Ensure compliance with data privacy regulations and internal governance policies.

Required Skills

• Proficiency in CRM platforms (e.g., Salesforce, Microsoft Dynamics) and data analytics tools (e.g., SQL, Power BI, Tableau).
• Strong analytical and problem‑solving abilities with a keen eye for detail.
• Excellent communication skills to convey complex data insights to non‑technical stakeholders.
• Knowledge of banking products, retail banking trends, and customer lifecycle management.
• Ability to work collaboratively across cross‑functional teams.
• Understanding of Nigerian banking regulations and data protection standards.

Education

A Bachelor’s degree in Business Administration, Finance, Economics, Statistics, Computer Science, or a related discipline is required. Professional certifications such as Certified Business Analysis Professional (CBAP) or CRM-specific credentials are advantageous.

Experience

Applicants should have 3‑5 years of experience in customer analytics, CRM management, or related roles within the banking or financial services industry. Experience with data visualization and campaign management is highly valued.

Salary

The position offers a competitive salary range of ₦2,500,000 to ₦4,000,000 per annum, commensurate with experience and qualifications. Performance‑based bonuses and incentives are also part of the remuneration package.

Benefits

• Health insurance covering medical, dental, and vision.
• Retirement savings plan with employer contributions.
• Paid annual leave and public holidays.
• Employee assistance program and wellness initiatives.
• Transportation allowance and flexible working arrangements.
• Opportunities for career advancement and internal mobility.

Training

• Comprehensive onboarding program covering bank policies, systems, and culture.
• Continuous professional development workshops on data analytics, CRM tools, and regulatory compliance.
• Access to e‑learning platforms and industry certifications.
• Mentorship programs pairing new hires with senior analysts.
• Leadership development tracks for high‑potential employees.
• Regular knowledge‑sharing sessions and cross‑departmental projects.

Working Environment

First Bank offers a modern, collaborative workspace equipped with the latest technology to support data‑driven decision making. Employees enjoy a supportive atmosphere that encourages innovation, teamwork, and a healthy work‑life balance. The bank’s commitment to diversity and inclusion ensures a respectful and empowering environment for all staff.

Application Process

Interested candidates should submit their updated CV and a cover letter outlining their relevant experience through the online portal. Applications will be reviewed on a rolling basis, and shortlisted candidates will be invited for a virtual interview followed by an on‑site assessment. For more information about the application steps, visit Nigeria Job Search.

Equal Opportunity Statement

First Bank of Nigeria is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, regardless of gender, race, religion, disability, or sexual orientation. All qualified applicants will receive consideration for employment without regard to any protected characteristic.