Sales Executive – FMCG Distribution & Market Development

Job Description

Job Title

Sales Executive – Retail Growth and Business Development

Company

Seven-Up Bottling Company Limited

Location

Lagos, Nigeria

Employment Type

Full-Time

Industry

Fast-Moving Consumer Goods (FMCG)

Salary

NGN 250,000 – NGN 450,000 per month (based on experience and performance) plus incentives, sales commissions, transport allowance, medical benefits, and annual bonuses.

About the Role

Seven-Up Bottling Company Limited is seeking a highly motivated Sales Executive to drive revenue growth, strengthen customer relationships, and expand market presence across key territories in Nigeria. The ideal candidate will be responsible for managing retail and wholesale accounts, identifying new business opportunities, achieving sales targets, and supporting overall market development initiatives.

Professionals searching for jobs in Nigeria, vacancies in Nigeria, or job openings in Nigeria within the FMCG sector will find this position an excellent opportunity for career advancement.

Key Responsibilities

• Develop and execute territory sales plans to achieve monthly and annual targets.
• Identify new retail, wholesale, and distributor opportunities.
• Maintain strong relationships with existing customers and key accounts.
• Conduct market intelligence and competitor analysis.
• Monitor stock levels and ensure product availability across assigned territories.
• Prepare accurate sales forecasts and performance reports.
• Negotiate pricing, promotions, and trade agreements with customers.
• Support merchandising activities and brand visibility programs.
• Collaborate with marketing and supply chain teams to improve distribution efficiency.
• Utilize CRM tools to manage customer interactions and sales pipelines.
• Resolve customer concerns promptly and professionally.
• Participate in field visits, trade activations, and product launches.

Candidates interested in sales jobs in Nigeria and business development jobs in Lagos are encouraged to apply.

Education Requirements

• Bachelor’s Degree or Higher National Diploma (HND) in Business Administration, Marketing, Economics, Management, or a related discipline.
• Professional sales certifications will be considered an advantage.

Experience Requirements

• 2–5 years of experience in FMCG sales, retail sales, account management, or business development.
• Experience managing distributors and retail channels.
• Proven record of achieving and exceeding sales targets.
• Experience with CRM systems and sales reporting tools.

Required Skills

• Strong sales management capabilities.
• Excellent customer relationship management skills.
• Effective business development and negotiation abilities.
• Strong market analysis and reporting skills.
• Territory management expertise.
• Commercial awareness and strategic thinking.
• Excellent communication and presentation skills.
• Time management and organizational skills.
• Proficiency in Microsoft Excel, PowerPoint, and CRM software.

Training Provided

Successful candidates will receive:

• Product knowledge training.
• Territory sales management training.
• Customer engagement and retention programs.
• CRM and sales analytics training.
• Leadership and career development workshops.
• Compliance and workplace ethics training.

Additional career resources can be found through Nigeria Job where professionals regularly explore industry opportunities and market trends.

Benefits

• Competitive salary package.
• Performance-based commissions.
• Health insurance coverage.
• Annual leave entitlement.
• Pension contributions.
• Career advancement opportunities.
• Professional development support.
• Employee recognition programs.

Performance Indicators

The successful Sales Executive will be measured on:

• Revenue growth.
• Market share expansion.
• Customer acquisition rates.
• Distributor performance.
• Sales target achievement.
• Customer retention levels.
• Territory profitability.

Professionals exploring hiring in Nigeria, recruitment in Nigeria, and recruit in Nigeria opportunities often prioritize organizations offering structured career growth and performance-based rewards.

Preferred Candidate Profile

The ideal candidate should be energetic, target-driven, customer-focused, and capable of building strong commercial relationships. Experience in retail distribution, channel sales, key account management, and trade marketing will be highly valued.

Applicants interested in jobs in Lagos, vacancies in Lagos, job posting in Nigeria, and job portal in Nigeria opportunities should possess a proactive mindset and a passion for achieving measurable business results.

For broader African career opportunities and market insights, candidates may also explore Eswatini Job for regional employment information.

Career Growth Opportunities

This position offers a clear progression path into:

• Senior Sales Executive
• Area Sales Manager
• Regional Sales Manager
• Key Account Manager
• Business Development Manager
• Commercial Manager

Individuals researching position jobs in Nigeria, recruitment in Nigeria, and post a job in Nigeria trends will recognize the growing demand for experienced sales professionals capable of driving sustainable business growth.

For professionals interested in employment opportunities across the continent, useful resources include Liberia Job and various regional recruitment platforms.

Application Process

Qualified candidates should submit:

• Updated CV/Resume.
• Cover Letter.
• Academic Certificates.
• Professional Certifications (if applicable).
• References from previous employers.

Candidates seeking job openings in Lagos, sales executive jobs in Nigeria, FMCG jobs in Nigeria, business development vacancies in Nigeria, and hiring opportunities in Nigeria are encouraged to apply promptly.

Additional employment resources and career information across Southern Africa can be accessed through Namibia Jobs

Equal Opportunity Statement

Seven-Up Bottling Company Limited is committed to creating an inclusive workplace and welcomes applications from qualified candidates regardless of gender, ethnicity, religion, or background. Selection decisions are based solely on qualifications, experience, competencies, and business requirements.